Customer Experience Masterclass
Target Group: Frontline teams / Customer service teams
Brief Intro
The unique characteristics of millennials demand a different strategic approach to the recruitment and retention of employees. One of the main issues faced by corporates these days is to get the full potential of the new recruits as expected by the Managers & supervisors at the company as the graduates are only theoretically prepared but unprepared for the practical environment. This program lays the foundation for the new comers of your organisation to get prepared for the work-life from enhancing communication skills, time management, and interpersonal skills to emotional readiness to face the harsh realities in a work environment. Another challenge today in the service industry is to create a passion for uplifting service at every department or service centre of the company. Participants will learn different levels of service expectations of customers and ways to develop a service improvement mindset. Additionally, participants will be introduced to the concepts of cross selling & up-selling which have proven to multiple the sales goals of major international brands. Apart from the classroom trainings, on-site scenario based training will be given to teach how to handle complex scenarios with customers and to improve customer experience. The training will be concluded with an engagement trip that will boost the motivation and morale of the participants.
Objectives
Participants attending this programme will:
- Learn to communicate better in complex scenarios with customers
- Develop effective communication skills
- Understand the concept of customer experience & service culture
- Grasp different levels of customer expectations
- Learn the concepts of cross selling and up-selling
- Learn importance of customer relationship management
- Learn to deal critically analyse scenarios and act accordingly
- Explore cold calling techniques
- Explore latest trends in Insurance
Highlights of the course
✦ Customer service vs customer experience
✦ Developing a service mindset
✦ Service culture experience of Singapore Airline & Changi Airport
✦ Various levels of service expectations of customers
✦ Cross selling & up-selling techniques
✦ How to deal with colleagues and customers
✦ Basic phone answering techniques
✦ Basic email drafting and managing work via mails
✦ Lost in translation – eliminating the communication gap
✦ Developing active listening skills
✦ Conflict management between colleagues
✦ Case Study and Learning Exercise on Negotiation and Communication
✦ Managing customer expectations
✦ Strategies to reel in unruly customers
✦ De-escalate angry calls
✦ Talking to angry customers
✦ Understanding empathy
✦ Relationship Management in theory & practice
✦ Impact of IT and Globalisation on CRM
✦ Customer Profiling & total customer experience
✦ Relationship Marketing
✦ Customer Lifecycle Management
✦ How to maintain key customer relationships
✦ How to nail the first 30 seconds in a cold call
✦ Cold calling mistakes
✦ Techniques to lure the customers
✦ The perfect sales pitch
✦ Managing customer expectations
✦ Strategies to reel in unruly customers
✦ De-escalate angry calls
✦ Talking to angry customers
✦ Understanding empathy